Tomsk Chamber of Commerce and Industry held a webinar on efficiency improvement of participation in exhibitions

Center for Development of Foreign Economic Activity of Tomsk CCI with the support of International Institute of Management of Businessmen Associations of RF CCI (Moscow) organized a webinar "How to improve participation efficiency in exhibitions" on February 15-16.

Nikolay Karasev (Moscow) became host of the webinar. He is one of the most popular experts in the sphere of exhibition industry, general director of exhibition consulting agency "ExpoEffect", the author of practical guide "How to get maximum profit from the exhibitions". Nikolay Valentinovich has held over 500 seminars since 2006, his practical recommendations on exhibitions participation allow to increase their effectiveness significantly.

Participants of the webinar got acquainted with the practice of effective modern exhibition technologies, considered various topical issues such as setting the task, "efficiency formula", creation of the foundation for the success of exhibition participation, stand decoration and working space organization, attraction of visitors attention, use of the advertising opportunities of the exhibition for increase attendance of the stand and carrying of business events, formation and work of the exhibition team, evaluation of the effectiveness of participation in the exhibition.

Stanislav Mishukov, JSC EleSi, said: "This webinar was interesting and informative. There were a great number of examples from the exhibition practice of companies, reflecting the whole process, and formulas for effectiveness calculation, which is very useful for future projects.