Tomsk ice cream in the Chinese market

The main graph of Russian exports to China is raw, but this does not mean that small and medium-sized businesses are closed to local markets. Demand in the Middle Kingdom enjoys Russian food: frozen fish and seafood, cereals, sunflower and soybean oil, flour confectionery, ice cream.

The main graph of Russian exports to China is raw, but this does not mean that small and medium-sized businesses are closed to local markets. Demand in the Middle Kingdom enjoys Russian food: frozen fish and seafood, cereals, sunflower and soybean oil, flour confectionery, ice cream.

For example, the company "33 penguins" to gain a foothold in the Chinese market helped President Vladimir Putin. In September 2016, he presented Chairman of the People's Republic of China Xi Jinping a box of Russian ice cream (it was not possible to discern his brand of observers). "Thank you very much for the gift, for the tasty ice cream. With each of my trips to Russia, I ask that I buy a Russian ice cream. You have better cream, so it is especially delicious, "- then thanked the Russian leader Xi Jinping. This event was the best advertisement. Chinese sellers picked up the news and began posting an image of the Russian president on trucks carrying ice cream.

In fact, the company "33 penguins" began shipping shipments to China in 2014, but at first sold products to intermediaries at the border, so as not to contact legal delays. According to Olga Stepiko, director of the "33 Penguin" trademark, after the advertisement from the first persons, the demand instantly increased, and the ice cream maker agreed on direct deliveries with the Chinese distributor Richness.

However, it quickly became clear that for the average Chinese, Russian ice cream is too sweet. It was necessary to change the composition and formulation: they removed sugar, replaced milk with lactose-free substitutes, and changed the taste combinations. New samples of products were tested at local exhibitions, they also collected the feedback of the tasters. After long experiments, the company "33 penguins" managed to select a palette of palette that suited local buyers. In Russia, this line was positioned for lovers of a healthy lifestyle.

In addition, the company was a participant in the business mission of Tomsk small and medium enterprises to China, organized by the Regional Export Support Center, which helped in establishing new contacts with potential Chinese partners and concluding export contracts.