Tomsk Chamber of Commerce and Industry held a workshop "Conducting advertising campaigns through" Yandex Direct. " It took place in June 2017 in CCI, Tomsk.

Mikhail Krutikov (Tomsk) - a specialist in setting up contextual advertising and developing selling websites, the director of the contextual advertising studio "BusinessNew” hosted the workshop. 

The participants of the workshop were:

·         marketers of companies. To whom participation in the event will provide an opportunity to improve the skills of integrated promotion of the company's product, including in the Internet space;

·         Entrepreneurs.To whom participation in the event will make it possible to minimize advertising costs several times, to c onduct an advertising campaign independently without the participation of outside organizations.

The program of workshop:

1.      What is “Yandex Direct”

2.      Exploring the interface.

3.      Analysis of demand on Yandex.

4.      Step-by-step instruction for setting up an advertising campaign.

5.      Calculation of profitability.

6.      Funnel of sales.

7.      System of analytics "Yandex Metrica".

8.      Useful services to optimize the advertising campaign.

9.      Bonus for the participants of the master class.