Tomsk Chamber of Commerce and Industry held a seminar on international sales and effective work at exhibitions

On July 6, 2017, the Center for Foreign Economic Activity Development of Tomsk CCI, within the framework of the activity of the regional center for the support of export-oriented SMEs, organized a seminar on "Sales in International Markets".

  Nikolay Karasev (Moscow) - one of the most popular experts in the field of exhibition industry, the general director of the agency of exhibition consulting, the author of the practical manual "How to receive the maximum benefit from exhibitions", acted as a guest lecturer. Nikolay Valentinovich has held more than 500 seminars since 2006, his practical recommendations on participation in exhibitions allow to significantly increase their effectiveness.

  The seminar was attended by 34 people representing 26 entities of small and medium-sized businesses in the Tomsk region.

  Participants of the seminar received comprehensive answers to such important questions as laying the foundation for success at the international exhibition, how to draw up the exhibition budget, how to organize the space of the exhibition stand, how to attract the attention of visitors, how to profitably present the product at the stand, how to improve the quality of personnel at the exhibition, how to evaluate the effectiveness of participation in the exhibition.

  "It is evident that Tomsk businessmen actively use international exhibitions and presentations as a tool for promotion. This is indicated by their practical and competent questions, "- Nikolay Karasev (Moscow).

  "From my communication with Nikolai I received a lot of interesting practical information. I intend to actively use the gained knowledge in the work ", - Alexander Leshchev, LLC "Compania Eskimos".

  The seminar was held within the framework of the Regional Export Support Center with the support of the Regional Development Fund for SMEs, the Administration of the Tomsk Region and the Ministry of the Economic Development of the Russian Federation.